Photobooth Deluxe - success story
remove.bg Replaces Bulky Green Screen Technology, Shrinking Physical Space Requirements
A German company, Photobooth Deluxe (PD), is a manufacturer, distributor, and supplier of photo booth systems. Led by its owner Jürgen Mayr, PD is one of the biggest players in the European photo booth market.
Its four main services are the construction and distribution of photo booths; support and training for photobooth providers; software development to improve the functionality of photo booths; and a rental service for photo boxes and video platforms.
At a Glance
Photobooth Deluxe (PD) was looking for an automated background removal service to get rid of greenscreens at events.
PD found remove.bg on Google and was interested in the API solution although hesitant because of GDPR concerns and the need for a stable internet connection.
remove.bg solved GDPR concerns thanks to 100% compliance, integrated well with the Photobooth software using the API.
PD is now aiming towards 100.000 background removals/year.
Photobooth Deluxe (PD’s) service is mostly used for weddings and corporate events. As a result, speed, compactness, and accessibility are the most important factors in customer happiness and business success.
The company was looking for a replacement for the bulky, heavy green screens they used. These take a lot of human resources to transport and time to set up. Also, green screens don’t always fit with companies’ corporate colors. For example, Deutsche Telekom uses magenta while Media Markt uses red. The company wanted to add something special and decommoditize photo booths at events as well as expand its service offering.
“The goal was not to get ‘more’ contracts,” explains founder, Jürgen, “but rather to find a perfect solution for every customer.”
Hoping to improve this aspect of the service, Jürgen found remove.bg and contacted us. Removing backgrounds from photos using AI was the perfect solution, but it came with a potential hitch: events - especially weddings - often take place outside or in facilities without a reliable internet connection.
On top of that, PD had GDPR concerns since pictures to be processed are sent to a third-party provider not edited on-site. But an always-on internet connection is one of the most important requirements for remove.bg’s AI.
PD chose the remove.bg API to integrate automated background removal into their software. We quickly managed to find the right solution for the company’s unique challenges.
We solved the internet connection issue by encouraging the client to communicate with event hosts and making the need for always-on internet known from the beginning of the planning process.
remove.bg takes GDPR and data protection very seriously possessing great pride in our 100% GDPR compliance. Thanks to that, PD was quick to trust us and we could solve the security issues right away. Jürgen’s company is also all about technology, so he and his team have been hard at work building novel solutions for partners using our software.
Thanks to the great integration, PD doesn’t rely solely on greenscreens anymore and doesn’t need 3x3 meter booths. Now, 2x2 meters booths are large enough and that extra, green-screen-free space is a huge improvement for their service, allows corporate color tie-ins, and makes event planning much easier and flexible - especially for smaller events and weddings.
The newly-added service of automated background removal gets great feedback from customers and guests. The provider himself saves a lot of time in his daily business because of the automation in background removal
remove.bg has let PD expand its offering beyond events.
Photobooth Deluxe helps a large company with a lot of employee-churn take photos of new workers. With one of PD’s photobooths in every HR department, the corporate takes a photo, sends it to have the background removed, and replaced with a uniform background featuring the company’s colors and logo.
“The automated background removal is the USP and the main criteria for the purchase here, a big competitive advantage,” says Jürgen.
With so many events and corporate events now being online due to Covid, PD created an "online photo booth". The client or guest only needs to email a selfie to PD. This gets sent back with a new background and overlay matching the event and its specific colors etc. Pictures can be combined with multiple backgrounds after the event.
remove.bg helps PD reach its goal of finding “a perfect solution for every customer.” All in all, PD is currently doing more than 25.000 background removals with remove.bg a year and is aiming for 100.000 in the near future.